Musician Ian Chang curates playlist for the new Vittoria Bike Park

Firehaus is delighted to bring Vittoria, the most advanced bicycle tyre brand in the world, and innovative percussionist and composer Ian Chang together again. Chang will curate a suitably unexpected and adventurous playlist to complement the riding experiences at the visionary new Vittoria Park in Brembate (between Bergamo and Milan).

The partnership follows the successful collaboration between Vittoria and Chang on the recent Own The Unknown global MTB campaign.

Vittoria Park is a true innovation in the world of cycling, containing over 4km of road and gravel routes, with sections that replicate iconic cycling roads such as the Strade Bianche and the Paris Roubaix pavé. The park will also have MTB trails that include technical sections and 1.35m jumps. The 50,000m2 development is adjacent to the Vittoria HQ.

Ian Chang, renowned for his unique percussive style, will curate a playlist for use on and off the site, bringing a complementary soundtrack to the cycling experiences. Inspiration for the playlist will be drawn from the five continents represented in the Park landscapes; the emotional states of cycling; and Ian’s deep musical knowledge. Listen to the Playlist

Ian Bates, Founder and Creative Partner at Firehaus says “This is a fantastic opportunity to deepen The Ride Ahead positioning of the brand. By bringing a truly innovative cycling experience to life with equally transformational music curated by an artist with Ian’s international reputation we’ll deepen the emotional engagement with Vittoria. It’s an exciting next step in this partnership”

One of Ian Chang’s recent projects was the soundtrack to the cult film Everything, Everywhere All At Once, with his band Son Lux. The film went on to win seven of eight categories at the Hollywood Critics Association (HCA) Midseason Awards and is widely tipped for an Oscar.